I am a big fan of great advertising. The Gruen Transfer is a fantastic new Australian advertising show with a panel of advertising industry experts, who examine the tactics used by advertisers to sell a particular product.

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

My favourite part of the show is a segment called ‘The Pitch’ in which they get 2 leading advertising agencies to create an ad based on an impossible brief.

You can watch episodes of The Gruen Transfer on their website.

Check out this creative Xbox360 ad. It’s a great way of appealing to a wide audience.